Website Structure Plan for Virtual Assistants and Consultancies
When you are putting a website together it is important to make sure that the layout and content help the visitor find what they are looking for.
Before I wrote my website I got an outline from researching successful VA sites but over the years it has been changed quite a
bit as I have written more and more sites for various businesses and
The content is broken down into 10 pages. You do not need all of the pages but taking the information you wish to have on your site and fitting it under the page headings will enable you quickly to see what is missing.
These pages can be in any logical order, you just need to cover as many of these items as possible.
1. Summary page containing details of your virtual assistant services. You should emphasise how you can help them and not what you do – they are not interested in what you can do – but what is in it for them.
2. Help page
In depth page detailing the reasons the client may need your services – this page should also answer the viewers question – ‘can this site help me?’
3 Overview of all the services on offer in your virtual assistant practice
Advantages and benefits of services
Who they are, how you have helped them. Include any testimonials and quotes. Detail any successful projects (with the clients permission of course!).
5 The ‘How’ page,
Include the processes of working with your company
What you do
How you do it etc
List all published and unpublished articles relating to your field of expertise – these give the site credibility
All other material that is of interest to prospective clients, links to other sites, booklists or reading matter, a questionnaire etc.
8 About Us
Full details and background material on the company and or main consultants. Include your core values, principles, philosophy and approach to client work.
9 FAQ page
Frequently answered questions are often useful in helping prospective clients understand what you do and the benefits you offer.
10 Contact us
You also need a Terms and Conditions page as well as the all important Privacy Page. Google requires these if you want your site highly ranked.
Your contact information MUST be on every page – make it easy for them to contact you. Have a contact page with a form or easy to follow instructions on how you can be contacted. I have a help desk as I handle work for various sites.
If you are a Limited Company or trade under a business name, ensure you show all information required by law. Having just an 0845 (local rate) number and no other details will not inspire trust. Give full contact details, use a PO Box if you have a home office and don’t want to give that information away. If you do not want your e-mail address harvested by spammers, put it into graphics. It makes it slightly harder for people to mail you but you will have less problems with spammers. You can also use scripts for your e-mail address and I find this the best solution as well as a form to collect the addresses.
The above can be added to and pages deleted but it gives you a great start for a Virtual Assistant website.